Developed data pipelines and ETL processes from primary and secondary data sources to the data warehouse using Rudderstack. Defined data points, models, and schemas for product features. Cleaned and transformed business and event data. Monitored and analyzed product and user metrics. Collaborated closely with engineers to define data points and schemas for new features. Provided insights to enhance user experience and engagement. Assisted the Risk squad in detecting fraudulent behaviors. Conducted ad-hoc analysis projects for Product, Management, Sales, and Marketing teams.

Defined product and marketing metrics and designed relevant dashboards. Conducted research on industry trends through one-on-one and mass surveys. Performed A/B testing to enhance UI/UX with each product release. Categorized users based on demographic data and in-app activities. Analyzed subscription churn and retention drivers. Conducted user behavior analysis related to content engagement. Assisted the Risk squad in detecting fraudulent behaviors. Generated insights to drive product improvements and business growth.

Defined market research methodologies and data collection methods. Managed project timelines and ensured quality of data collection through fieldwork teams. Conducted data analysis and extracted insights. Visualized data for client reporting. Worked across industries such as FMCG, finance, and retail.