Initiated the redevelopment of the sales pipeline management tool to optimize performance and incorporate new features, achieving a 67% reduction in loading time from 6 to 2 seconds per new session while managing data for over 2,000 client leads. Led the integration of an external credit insurer system into the sales pipeline in collaboration with the Finance and Tax department to filter financially unreliable potential clients. Advocated for changes in company processes to ensure more reliable data entry into the CRM and smoother user operations, involving cross-department communication, continuous user training, and development of workarounds. This initiative reduced false/duplicated CRM data by 25%, decreasing from over 25,000 to over 18,000 client leads with complete client information. Currently spearheading the design and pre-development of a reporting tool that consolidates information from multiple ERP applications, providing a single source of truth for sales pipeline users in reporting their weekly activities.

Led the ideation, design, development, and launch of a chat tool that integrates shoppers' messages from Shopee, Lazada, and various other e-commerce platforms, significantly reducing response time from 5 to 2 minutes per customer, on average, for each representative. Led the development of a demand and supply forecast tool from conception to launch, utilizing historical sales data to assist account managers in planning for upcoming months and major sales events. This tool, launched in July 2021, features real-time inventory syncing and an auto-save capability. Directed the design, development, and deployment of a landing page tool with inventory sync and checkout options, which became the second most utilized sales channel at OnPoint in 2021. Spearheaded the development and launch of Moira.vn, the company's cosmetics retail channel, which included its website and admin portal. Conducted user education sessions on product usage and created Product Requirements Documents (PRDs) for each product.